Customers often ask us – what is the best survey reward or the best incentive for research? How do you pick a reward that appeals to the maximum number of participants so that we can maximize our response rates? The truth is that it is impossible for...
Customers often ask us – what is the best business gift? How do you pick a gift that appeals to the many participants of customer, employee or partner program? Lacking an answer to this question, most of us settle for a ‘lowest common denominator’...
