If you manage surveys or marketing campaigns across national borders, you know what a headache it can be to deliver rewards to global recipients. Sending physical gifts or checks is not only a time consuming and expensive process, there’s always the risk that...
Market research involves a lot more than just numbers and statistics. Let’s face it, there’s simply no value in just reading a pie chart to find out that 45% of the market is aware of your product. Researchers uncover the meaning behind the data. They take a...
