You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs?

There are three primary questions you should ask to guide you in learning how to choose market research software that’s right for your brand. Let’s dive in.

What Will You Use It For?

Market research software can help with a variety of functions, including:

• Surveys
• Analyzing and gathering data
• Purchase tracking and analytics
• Customer feedback

Some tools have multiple functions built into one platform, so start by identifying how you would use the tool.

What Features Do You Need?

Beyond basic functions you require, consider what specific features will help you succeed. There may be things you’ve been doing manually that the right market research software could make easier.

These features include things like visualization tools, data reporting, and statistical analysis.

If you’ve been using multiple tools for different functions, it might make sense to find a tool that houses multiple tools under one roof, like a survey platform and online chat focus group or online diary platform.

If you focus on eCommerce, you might look for a platform with a market segmentation tool as well as the ability to test ads or assess marketing trends.

Take your time answering this question. It’s better to invest more in a market research platform that has functions you’ll grow into than one with limited functions you will quickly grow out of.

What’s Your Budget?

Not to worry if your budget is small; many market research software platforms are geared toward small businesses and smaller budgets.

Keep in mind what you’ll pay will depend on how robust you need the tool to be, as well as how many users need access to it. A simple survey platform could cost between $19 a month for basic features up to $350 a month for all the bells and whistles. A more complex tool may cost thousands a month.

If you need to get your budget approved by a manager, focus on how this investment will save you time and money, and how it can help your market research team do more.

Market Research Software Options

Overwhelmed with how to choose market research software? Don’t be. Here are a few examples of popular options to start your hunt.

Qualtrics

Qualtrics is often among the top choices when it comes to market research for corporate researchers and academic researchers. Its multifaceted tool offers features like competitive benchmarking, ad testing, and behavior analysis.

SurveyMonkey

SurveyMonkey helps you tap into whether your customers are satisfied through a variety of features including surveys, Net Promoter Score analysis, and more. You can understand customer needs throughout the buyer journey.

SurveyGizmo

SurveyGizmo specializes in helping you get product feedback so you can develop and improve products to meet customer demands. You can also use it to conduct 360 reviews with employees.

Voxco

Voxco’s flexible technology allows you to utilize a wide variety of survey mediums. Voxco’s integrated platform includes online, offline, mobile, and phone (Dialer and IVR optional) survey capabilities. You can collect survey data through any means while managing projects centrally.

Learning how to choose market research software ensures you carefully determine your needs and find the right software that you can use for years to come.

Take your research to the next level. Find out how to optimize surveys with our free optimization checklist.

At Rybbon, we build and maintain the trust of customers with a deep dedication to protecting customer data through our stringent Data Processing Agreement (DPA) that supports major legislative standards.

Currently, there are two primary pieces of legislation that protect personal data: (1) The European’s Union’s General Data Protection Regulations (GDPR) and (2) the California Consumer  Protection Act (CCPA). GDPR is the European Union’s legal standards for any company that collects, holds, or uses personal data. CCPA refers to new California legislation that is used as the current best-practice guideline for personal data protection in the United States. Under GDPR, Rybbon is considered a data processor, and under CCPA, we are considered a service provider. What this means is in order to provide our services to you, our customer, we collect and process limited amounts of personal data on your behalf.

Rybbon has always been committed to protecting customer data by offering the highest levels of protection worldwide. Rybbon’s DPA supports compliance with legislative requirements imposed by GDPR and CCPA through several key provisions outlined below.

Minimal Personal Information Is Needed

An email address is the only personal information Rybbon needs for reward delivery. Unlike birthdates, social security numbers or health information, email addresses are not considered sensitive personal information.

If for some reason, your reward recipients are hesitant or unlikely to share their email, Rybbon has a solution for your rewards program. If you don’t want to process recipient emails, we have an option called Gift Links which lets you distribute rewards yourself through secure links. With Gift Links, Rybbon does not collect any personal data at all. Zero personal data collection means zero risk and compliance required for personal data.

Use of Customer Data is Limited to What Is Necessary

Rybbon’s DPA clearly defines and limits the customer data we collect and how we use it. We use customer data only to:

• Perform and provide our service to you, our customer.
• Provide administrative and customer support to customers and reward recipients.
• Protect the security of Rybbon systems.
• Detect use of the service that is fraudulent or not compliant with our terms of service.
• Meet all legal and regulatory obligations applicable to Rybbon
• Improve and enhance the service we provide.

Customer Data Is Kept Confidential

Your data belongs to you.  Rybbon never sells or markets customer data to third parties. And we ensure that only authorized persons under a statutory obligation of confidentiality access customer data as part of providing our service.

Customer Data Is Secured

Rybbon maintains strong technical and organizational security measures to prevent unauthorized access to customer data. Examples of measures we have in place include firewalls, data encryption, two-factor authentication, and internal security training.

Deletion Rights Are Supported

Customers may request the deletion of customer data, and Rybbon will delete customer data in a timely manner. If for technical or policy reasons, we are unable to delete customer data, Rybbon will ensure the customer data is blocked from any further processing.

At Rybbon, we are proud of our long-standing commitment to protecting all customer data through our rigorous policies and security practices. Our Data Processing Agreement (DPA) supports compliance under GDPR and CCPA. Your trust is important to us, and one way we earn it is with our diligent attention to protecting your data so that we can deliver your rewards safely and securely anywhere in the world.

You’re tasked with creating surveys to take the pulse of your audience, but beyond that, increasing survey response rates isn’t something you give much thought to. You assume the few responses you get should be accurate enough to consider a sample of the whole. Unfortunately, that’s not the case. Learn more about why increasing survey response rates is so important.

The Importance of Increasing Survey Responses

So why does increasing survey response rates matter? Because a survey can only go to a slice of the entire population or of a demographic, it is important to make sure that the slice is representative of the whole. If, for example, 39% of the business owners you survey say they’ve never taken out a loan, you need the confidence to presume that about 39% of all business owners might be in the same boat.

The more responses you get to your research study or survey, the more reliable and accurate your data will be.

A sizable and representative set of respondents means that you can rely on the data. Reliable data leads to the insights you can be confident about. Insights that can drive positive business change.

Poor participation in a survey, on the other hand, can have a detrimental impact. A small and skewed data set can lead to invalid inferences and insights which can lead to poor decision making that can hurt your business.

The squeaky wheel syndrome is a common example of issues caused due to poor respondent participation. It happens when only people who have had a negative experience with your brand respond to your survey, making the results look like you have a lot of unhappy customers! Often, customers who have had a positive or neutral experience won’t bother to fill out a survey, but those who are angry sure will!

As you can see, survey response rates play a big role in the validity and usefulness of data you collect. That’s why focusing on getting as many responses as possible needs to be a priority.

How Many Respondents is Enough?

Now that you realize the importance of a high survey response rate, the question is: how many do you need?

To determine what your sample size should be, look at three factors:

• Population size
• Margin of error
• Level of confidence

If you are surveying American small business owners, how many are there in the country? That should be fairly easy to find out. Next, your margin of error will be the percent of your survey results that represent the overall population’s opinion. The smaller this number, the closer you are to having a pretty precise view of the population. We’ll come back to this in a second.

Finally, you need a number assigned to how confident you are that the population would choose an answer within the range you provide in the survey. For example, you’re 95% sure that small business owners will say they make between $50,000 and $300,000 in revenues. There’s what’s called a z-score you can use to assign a value to that confidence level. Once you plug in that z-score to this margin of error calculator, you can get that number.

Once you have your three numbers, you can calculate how big your sample size should be.

Top Ways to Increase Response Rates

Once you have your ideal sample size, your mission is to get at least that many to respond to your survey. How you set up your survey will determine your success.

Start by offering rewards that are commensurate with the amount of time the survey requires. A survey that takes 20 minutes to complete should have a higher-value reward than one with just three short questions.

Also, let participants know how long the survey will take. If they are unsure whether it will take 5 minutes or an hour, they’re less likely to complete it. A bar indicating where they are in the completion process will help.

Let participants choose their rewards, rather than limiting them to an option they may not want. Having the ability to select the gift card they want most will inspire them to complete the survey!

Qualify people early so they don’t invest too much time before discovering that they aren’t eligible for your rewards.

You can also send a reminder email so that those who have forgotten about your survey are spurred to complete it. Create a sense of urgency. Make it clear in the survey email you send that they must complete the survey by a certain date to qualify for the reward.

And be prompt in sending that reward email! No one wants to wait weeks to get their reward, so automate the process to simplify your own administrative work and to ensure that respondents are more likely to want to take your surveys in the future.

Increasing survey response rates is a critical task to ensure the success of your surveys and market research projects. Make sure you’re investing the time and resources into ensuring the maximum response for yours.

Take your research to the next level. Find out how to optimize surveys with our free optimization checklist.

As a researcher, you know that getting the quantity of responses needed for actionable insights is just half the battle. You also need participants to be completely honest in their responses. To improve response rates researchers are increasingly rewarding participants. But when surveys require respondent anonymity, you need a way to reward respondents while keeping their identity anonymous.

Why Survey Response Anonymity Matters

Participants want assurance that their identity will be protected especially when completing surveys that require personal or sensitive information. Let’s assume your next survey requires frank disclosure on the respondents’ past and present medical conditions. Sending a survey that doesn’t ensure respondent anonymity will almost certainly result in dismal response rates and less than honest responses.

Similarly, research on cultural taboo subjects or ones that may put the respondent at risk if their identity was to become known, such as employee satisfaction or illegal behavior surveys need to be anonymous.

And finally, tasked with protecting the welfare, rights and privacy of survey respondents, the Institutional Review Board (IRB) are obligated to maximize the safety of participants. If your research needs to IRB approval, survey response anonymity is typically required.

Incentivizing Anonymous Surveys – the Dilemma

To get the breadth and depth of responses needed for actionable insights you often need to incentivize survey participants. The challenge is, when conducting surveys that require respondent anonymity, how can you reward participants if you don’t know who they are?

The tempting solution may be to ask survey participants for their email address within the survey itself. While this will give you email addresses for reward delivery, capturing email addresses in such a way compromises the respondents anonymity. Any method that directly ties a respondent’s personally identifiable information (PII) to their survey response must be avoided.

How to Incentivize Anonymous Surveys

The solution to this dilemma is to separate the collection of reward delivery information from the survey. Rybbon’s seamless integration with survey platforms allows you to easily send rewards to survey participants while keeping their responses anonymous.

Here is how it works. Once the survey is complete, the respondent is redirected to a separate Rybbon form. This form allows the survey respondent to provide the email address where they would like their reward to be delivered. Since the reward delivery email address is not embedded in the survey, the respondent’s survey response remains anonymous. This decoupling of survey responses from reward delivery preserves survey response anonymity, while allowing you to reward respondents and boost response rates. Here’s what the solution looks like.

Reward Approvals and Anonymous Surveys

What if you’re conducting an anonymous survey using the process described above and need to check the quality of responses before approving the respondent’s reward?

Rybbon offers capabilities to make this possible. First, you turn on the reward approval in Rybbon so that you can approve or reject rewards for specific respondents. Second, you pass a response identifier, like the response ID, when redirecting the respondent to the Rybbon form at the end of the survey. Finally, the response identifier is stored as a custom field in Rybbon.

Rejecting inadequate responses and corresponding rewards and rewarding the rest of the participants is accomplished in five easy steps:

• Review responses in the survey tool.
• Identify the ones that should be rejected. Note the response identifiers. Delete the inadequate responses.
• Find the corresponding reward requests in Rybbon using the response identifiers.
• Reject rewards for those responses.
• Approve the rest.

Summary

Providing respondent anonymity and reward incentivization no longer needs to be viewed as opposing requirements. With Rybbon, you’re able to incentivize anonymous survey participants while ensuring the anonymity of their responses.

Take your research to the next level. Find out how to optimize surveys with our free optimization checklist.

Adding incentives to your surveys can boost response rates, increase engagement, and lead to more completed surveys in the future. But incorrect use of these incentives can lead to unredeemed gifts, unsatisfied respondents, and lower engagement rates over time.

In this article, we’ll cover the four common errors that market researchers make when it comes to survey incentives and what you can do to avoid them.

1. Taking a One-Size-Fits-All Approach

Motivating your respondents is crucial to the success of your survey. But offering 2,000 participants a $10 gift card to BabyGap may not be the best choice, as not everyone will want, or need, a BabyGap gift card.

When it comes to what motivates survey respondents, one size doesn’t fit all. Offering a single gift card incentive can limit the responses you receive for your survey. Instead, offer a curated selection of gift cards and other rewards options like charitable donations so that participants can select the rewards that most motivates them.

2. Not Factoring in Global Survey Participants

You might want to get responses to your survey from people all over the world, but do your gift card incentives reflect that? Many popular gift cards that are redeemable in the U.S. are useless in other countries that don’t have those stores. Even in the case of global merchants, a gift card issued by a merchant in one country will not be accepted by that merchant’s store or website in other countries. For example, amazon.com gift cards are not accepted at the amazon.uk website.

Make sure your incentives are usable in the country where your recipients are located. Some, like a Visa or Mastercard Prepaid Card, are globally accepted and therefore are often the simplest option for global survey participants.

3. Not Matching the Value of Incentive to the Time Required to Take the Survey

It makes sense: the longer a survey takes to complete, the higher in value the incentive should be. And yet many researchers make the mistake of offering incentives that aren’t valued high enough to match the time the survey requires. The result? High number of incompletes and low response rates.

Start by assessing the length of your survey. Be realistic about how long it would take a participant to complete your survey (which is always longer than it takes you to complete your own survey!). Then, match the value of that time with an appropriate value of gift card incentives.

4. Giving Respondents Too Many Choices

There is such a thing as too many options! When survey respondents are presented with dozens of options in gift card incentives, they can become overwhelmed. If the choices are not meaningful, they may even come across as flippant. For example, it may be perceived as inconsiderate to offer a movie theater gift card during this period of social distancing. This means you will miss the opportunity to make the respondent feel genuinely appreciated and that may minimize the likelihood that they’ll want to complete another survey for you in the future.

So, yes, give them choices…just not too many. Choose options that are appropriate for your audience, the value of the reward and which align with your brand. Choose from different categories like restaurants, online retailers, Visa and Mastercard Prepaid Cards, and charitable donations, but limit how many you offer in each category. Need ideas for rewards that are appropriate and compelling during a pandemic? Rybbon has you covered with relevant rewards that are compatible with social distancing needs. 

The key to a successful survey is understanding how to offer gift card incentives that are appealing to your audience, offering some flexibility in terms of what specific cards they can choose, and providing incentives that match the time investment required.

Want to learn more about how to improve your surveys? Download our free Survey Optimization Checklist today!

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can have a negative impact on the business. 

To consistently get the quantity and quality of responses you need, researchers are increasingly adding incentives to their research processes. There are two primary ways in which you can incentivize research participants. You can offer Direct Rewards, where a participant immediately receives a tangible reward, like an Amazon gift card or a Mastercard with Mobile Wallet reward. Or, you can reward participants with points that can be accumulated and redeemed for tangible rewards at a later time. 

Both styles of rewards can be effective, but how do you know which one to use and when?

How to Choose Between Points and Direct Rewards

To maximize incentive effectiveness and boost response rates, you need to ensure that you’re using the right incentives program for your surveys and studies. Let’s look at the strengths of direct rewards and points rewards to understand which one can best support the type of research you conduct. 

Direct Rewards:

Direct rewards provide the immediate delivery of gift cards. For example: “Complete this survey and receive a $20 Amazon gift card!” Direct rewards not only make your respondents feel valued, but also help boost future survey response rates. But if you conduct surveys and studies frequently, rewarding large groups of respondents each time can take a bite out of your budget.

Here’s Where Direct Rewards will Deliver the Best Results:

• One-off or ad hoc market research surveys, where data is collected at a point in time from a single sample. 
• When different respondents are needed for each survey you conduct.
• Complex, time-intensive research, such as surveys with conjoint questions.
• Research that requires highly paid respondents, such as doctors and scientists.
• When participants fall into hard to reach/engage demographics, like a survey that combines multiple respondent characteristics such as age, gender, ethnicity, profession, location, etc.
• Research targeted towards transient populations, such as college applicants.

Points-to-Rewards:

A points-to-rewards program is like a loyalty program for research. Participants are rewarded with points that can be accumulated and later redeemed for gift cards, Visa / Mastercard or charitable donations. By enticing participants with the ability to continually earn points that can be redeemed for valuable rewards, you’ll be able to increase survey response rates and encourage continued participation. Points are also great for situations where you need to reward small actions to show your appreciation while limiting budget spend.

Use a Points-to-Rewards Program For:

• In-house panels or insight communities, and eliminate the need to recruit new respondents for faster research execution.
• Longitudinal studies which take place over an extended period of time and need to retain the same participants throughout the study.
• Multi-part studies that need to retain the same participants through multiple parts. For example, a study that begins with an online survey, followed by product testing and a phone interview.
• Gamification to build participant engagement, excitement and retention.

Points-based rewards programs can be significantly more cost-effective than direct rewards. The challenges with these programs are often the setup, the on-going management of awarding and tracking points, and providing members an easy way to redeem points for rewards.   

Managing Points-Based Rewards Programs 

Rybbon’s PointsJoy provides an all-inclusive, one-stop platform that takes the headache out of points rewards management. This hands-free approach to points-to-rewards incentives enables you to:

• Award points from Qualtrics and other platforms.
• Notify participants of their available rewards points.
• Track points balances and points history in a central portal.
• Automatically reward participants with digital rewards once a pre-set threshold is met.

Schedule a personalized demo to learn how Rybbon PointsJoy can help you build a great points-to-rewards program for your research panels and communities.

Are you wondering how to get approval from the powers that be for your market research survey incentives budget? Your boss may be unwilling to approve your budget if he or she doesn’t understand the value of sending survey participants an incentive upon completion. It’s your job to educate those decision-makers on why you need a budget for survey incentives so that they get on board with the project. This article will show you how to get your survey incentives budget approved.

Questions You’ll Need to Answer

Likely, your boss will have questions, so the best way to get your survey incentives budget approved is to prep beforehand so you have those answers. Here are some questions you should have answers to before walking into that meeting.

Why do we need survey incentives?

Managers need to see a clear return on investment. Be prepared to provide an explanation of the goals and expected results of the initiative. For example,

“Our goal is to get a response rate of 20%. We expect to improve our customer service KPI by 10% with the feedback we receive from this survey.”

If you have data on past response rates, you can show that maybe numbers weren’t high for survey responses in the past (that didn’t include incentives), and explain that research shows incentivizing a survey can increase survey response rates. Express that your company needs to value the time of survey respondents, and the best way to do that is to offer an incentive that is compelling enough to get them to complete the survey.

How will offering incentives help us make better decisions?

The more responses you receive to your survey, the more reliable the data. The better the data, the more confident you can be of the insights from your market research project. The stronger the data the more you mitigate the risk of decisions made from the results of your research project.

The consequence of getting fewer responses is also important to understand. Your data can get skewed or be unreliable if you do not get a good number of representative responses.

Why do you need the maximum number of responses? Well, squeaky wheel syndrome, for one. This is a bias that often afflicts customer experience surveys when only the customers who have had a bad experience want to respond to your surveys. Meanwhile, all those other customers who had a good experience don’t feel motivated to respond to your survey. Drawing conclusions from such unreliable data can put your business at risk.

By offering incentives you’re more likely to get more responses, more representative responses, and therefore more dependable data. The more people you can offer it to in your target demographic, the larger the response potential.

How much are we spending per respondent?

The answer to this depends on a few factors. To answer this question, focus on the ROI.

Stress the value of the data that the survey will provide to the company. If you’re sending a survey on customer service, it’s well worth a few dollars to get insights that could save the company thousands…or keep it from losing significant revenue due to an issue you wouldn’t have uncovered otherwise.

Focus on What’s in it For the Company

Survey incentives are critical for your research project for many reasons. More responses mean more data that allows your company to make better business decisions. The data you get from the surveys can help the company uncover valuable insights that can save it money or help it bring in more revenues. What boss doesn’t like to hear that?

On the other hand, poor response rates may mean that you have so little data that the company ends up making poor business decisions, which can cost money down the road. Investing in survey incentives is an investment in the data that will power the future growth and improvement of the company.

Don’t forget to mention that digital rewards that go unclaimed get refunded, which means the company isn’t out any money for incentives that weren’t claimed.

The key to getting your incentives budget approved is to plan ahead. Understand what your manager will ask, and be ready with hard data to help them make that decision in your favor.

Want to learn more about how to improve your surveys? Download our free Survey Optimization Checklist today!

If you’re new to hosting surveys, you may not be sure whether you’re seeing a high response rate or a low one. How many responses you receive to your survey will impact how robust your research data is. And fewer responses means a more limited pool of data to work with.

So, yes, more is better.

But still, what’s “normal” in terms of average survey response rates? And if yours is low, how can you increase it? Not to worry. We’ve got the answers you’re seeking. Check out the article below to learn about the average survey response rates and how to beat them.

Understanding Average Response Rates

There’s no one-size-fits-all answer to the “what’s a normal response rate?” question. It depends on who your audience is, how targeted your audience is, and what incentive you offer. But, there are some average numbers you can use to benchmark how you’re doing.

If you’re sending a survey to employees or another internal group, average response rates are 30-40% or higher, according to SurveyGizmo. But if you’re sending your survey to an external list, say customers or participants in a research study, the average drops to 10-15%.

Nowhere near those averages? You’re not alone. We hear from prospects all the time who struggle with response rates in the lower single digits and want to improve their numbers.

The key to increasing average survey response rates is to pay attention to the results and make changes to boost those numbers.

How To Boost Your Average Survey Response Rates

We’ve worked with clients in a variety of industries and helped them successfully boost their response rates using these tips. In fact, one of our clients saw a 400% boost in its average survey response rates, thanks to the Qualtrics and Rybbon incentives integration!

Here’s how you can move the needle on your own results.

Be Respectful of Your Participants’ Time

Even a five-question survey takes time to complete, and you’re asking your audience to take time out of their busy days to do something for you. Shouldn’t you give something in return?

Beat the average survey response rate by providing incentives that align with the amount of time a survey requires. If it has just five questions, you could reward 25 points that participants can accrue toward virtual gift cards. Or, if it’s a survey that will take 30 minutes, you could make a $15 Amazon card the thank-you. The incentive should align with the time investment.

Give Participants a Choice in Their Incentives

Let’s say you send an email to customers asking them to fill out your survey in exchange for a $5 iTunes card. But not everyone has an Apple product, so right away, you’re alienating that portion of your audience, who likely won’t fill out the survey.

Instead, offer a selection of e-gift cards so everyone gets exactly what they want, and you see more responses to your survey.

Make it Clear Who the Incentive Email is Coming From

If you use a third party to deliver survey emails, recipients may not open it because they don’t recognize the sender. They are more likely to send it to the junk folder and you lose a potential response.

Use company-branded emails so recipients recognize you as the sender, as well as your logo inside the email to further reiterate that it’s you that’s sending the email, and they can trust to click the link inside.

Create a Sense of Urgency

When you limit the time respondents have to take the survey (and the time they have to get the wonderful incentive), you create a sense of urgency that spurs respondents to complete your survey sooner. If you’re sending the survey via email, include the deadline in the subject line like:

[48 HOURS ONLY!] Answer 5 questions and get a free Amazon card!

This compels them to open your email quickly and click to complete the survey so they can get that Amazon card.

Increasing your average survey response rates may take time. After the completion of each survey, look at the results, then change one thing for next time. It could be the subject line of your survey (especially if email open rates were also low), the incentive offer, or even the survey itself.

Want to learn more about how to improve your surveys? Download our free Survey Optimization Checklist today!

Big things are happening here at Rybbon! We just launched our new product, PointsJoy. It’s a points reward management system that allows you to reward research participants with points that they can use to redeem e-gift cards, Visa and Mastercard reward cards and charitable donations.

We’ve launched this new product with an integration with Qualtrics, but it can also be used with the more than 1,500 Zapier-connected platforms. We also have APIs for custom connectivity to any existing platforms.

What’s Exciting About PointsJoy?

We’ve gotten feedback from our customers who tell us that being able to recruit and retain participants in research panels and insights communities is very challenging. Panels and communities often suffer from huge declines of active participants. We’ve also heard about the challenges of retaining participants in longitudinal studies and multi-part studies. Wouldn’t it be great if participants could be rewarded with points to participate on an on-going basis, like a loyalty program?

This is why we built PointsJoy – a fast and easy way to create and manage points-based rewards programs for your research panels, communities, and studies.

With PointsJoy, we’ve made it easy for you to award points for any research task such as completing surveys and attending interviews. The great thing about points is that you can reward appropriate points for tasks big and small: this shows respondents that you value their time, even if it’s just five minutes spent to qualify for a bigger survey. Over time, the points they accrue through PointsJoy add up and they will be thrilled to redeem them for gift cards like Amazon, Apple and Visa.

All point accrual and reward redemption happen in PointsJoy or in your existing community and panel portal. There is no need for participants to log into a separate website.

For busy researchers, being able to automate points management and rewards delivery is a great time-saver. That gives them more time to spend organizing and analyzing the data they’ve gleaned through the research.

PointsJoy can also help you increase your response rate and grow your panels and communities.

When participants feel like you value their time, and have exciting rewards to look forward to, they will be more likely to get involved in future projects with you.

We look forward to announcing more integrations for PointsJoy, and helping market researchers attract more participants in their projects!

Click here to learn more about PointsJoy!

Want to see PointsJoy in action? Register for a demo with the Rybbon team!

We’re always looking for great opportunities to partner with brands that are doing smart things. When we found out that Intercom helps boost customer engagement through chat by as much as 36%, we wanted to see if we could help Intercom users boost conversions even more.

Who is Intercom

Before we dive into the details of our latest integration, allow us to introduce our new partner.

Intercom builds a suite of messaging-first products that all modern internet businesses can use to accelerate growth across the customer lifecycle, from acquisition to engagement and support.

Using chatbots specifically tailored to perform common functions on your site, you can direct shoppers to what they’re looking for, answer a question, schedule a demo, or get them in touch with a customer service agent.

Where Rybbon Comes In: Better Customer Engagement

Both Customer Support and Sales can benefit from Rybbon rewards, whether that’s through a chat box, customer feedback survey, or upsell opportunity.

Improving Customer Experience

We’re absolutely excited about this partnership because brands using Intercom can take their customer service chats to a whole new level. The possibilities are practically unlimited! Just imagine: a customer contacts your company via your chat function to process a return. The product she ordered is broken. She’s a little annoyed.

After your customer service representative quickly processes the return, they send the customer this message:

“We so appreciate your patience with this return process. We’d like to send you a $5 Starbucks card as a thank you.”

The customer didn’t expect that!

You might send surveys to visitors to your site using the chat feature… but might not see a high response rate. Simply offering a small incentive for completing the survey is enough to boost your response rates.

And when you have customers who tell all their friends how great their experience has been with your brand, Rybbon and Intercom let you easily reward those raving fans with small gifts.

You can also celebrate customer milestones like their birthday or anniversary of being a customer with a small token of appreciation in the form of a digital gift card.

Secure Sales More Easily

The Rybbon-Intercom integration can also help your brand with sales. Maybe you need a way to incentivize freemium subscribers of your software to upgrade to a paid plan. Or you want to book more demos because this strategy has a high close rate. Offering rewards is a great way to nudge shoppers who aren’t quite sure about making a purchase into becoming loyal customers.

Digital rewards can also incentivize customers to try out new features in your app or motivate customers to take advantage of upsell opportunities.

As always, Rybbon lets you offer a variety of digital rewards so that your customers have a choice. And because the reward emails you send are branded from you, recipients will recognize them and open them right away.

Get started streamlining your incentive and gifting process. Set up an account for free and send rewards with your first campaign in minutes.