Tis the season to show your customers you care! And what better way to say thank you than to send a gift. The holidays are a busy time for everyone, so we put together a step-by-step guide, planning checklist and email template to help you break through the noise and...
Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. More than 80% of business can occur during the last two weeks of December. Holiday campaigns are a great way to nurture the deals in the...
This holiday season, don’t make the common mistake of spamming your contacts database with generic holiday email greetings that will be duly ignored. Instead, craft strategic holiday campaigns around the relationships you want to nurture. Celebrating the holiday...
5 ways to attract and win customers with instant incentives. Do you ever feel that most of your customers are ignoring you? Take heart. You are not alone. As modern marketers, we are all challenged by how to get more customers to respond to our...
What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Yet, we found that...
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