The increased completed surveys have provided us with important feedback and insights that we were not getting earlier.

AG Consulting Partners is ranked by INC. as one of America’s fastest-growing private companies and is featured in the prestigious Top 50 within the “Eastside” category by Puget Sound Business Journal. The company provides management consulting, program and project management, and on-shore business process outsourcing to Fortune 100 companies as well as startups.

Seeking Customer Feedback for Service Enhancement

AG Consulting enables select enterprise clients to conduct surveys and gather actionable information to improve their services and concentrate on emerging areas affecting their businesses. Feedback received can be used to increase the depth and breadth of their services.

AG Consulting helped one of its Fortune 100 clients conduct surveys using Qualtrics but the number of completed surveys was minimal. The company’s Marketing Program Manager, Sujata Harish, expressed that “we were getting only 2% response to our surveys.”

The idea to incentivize the customers became a game-changer for AG Consulting and their client. “How does the company provide these incentives to the respondents while executing the survey using Qualtrics?” Sujata questioned.

“I came to know about the Qualtrics-Rybbon integration from a colleague. Before that, we did not know how to incentivize survey recipients in a streamlined manner.”

Qualtrics-Rybbon Integration Generated a 400% Increase in Completed Surveys

“Rybbon has helped us a lot in increasing our client’s survey response rates. The increased completed surveys have provided us with important feedback and insights that we were not getting earlier!” exclaimed Sujata.

“With incentives provided through Rybbon, we significantly improved our client’s redemption rate from 2% to 8%.” This represents a dramatic 400% increase in the survey completion rates. Additionally, sending more reminders has helped steadily increase response rates.”

Sujata believes, “The current 8-9% redemption rate is far better than the earlier 2%. We are happy with the increase we have realized and will hopefully continue to experience in the upcoming months.“

“The Qualtrics-Rybbon integration is doing well,” said a satisfied Sujata. “Good reporting, great customer service, and a robust integration with the Qualtrics survey platform. Our client has agreed to continue giving the incentives into their new fiscal year.”

See how you can get closer to your customers, no matter what your marketing strategy or customer feedback is, with a demo of Rybbon.

The Rybbon + Qualtrics integration automates reward delivery and simplifies payout processing.

Specializing in a wide range of healthcare product lines and therapeutic areas, 4C Research leverages a globally-dispersed team to conduct qualitative and quantitative studies. Their research spans the product lifecycle and brand strategy, providing clarity to actionable insights and recommendations.

To obtain the breadth and depth of responses needed, Graeme Christianson, Founder and Director of 4C Research, typically works with sampling partners to recruit survey respondents and deliver incentives. This process was abruptly disrupted by a project where Graeme needed to take responsibility for processing incentives.

Simple, Yet Sophisticated

Already using Qualtrics, Graeme heard about the partnership between Rybbon and Qualtrics. Although he researched other incentive solutions, Rybbon quickly rose to the top of the list.

“I liked the Rybbon look and feel,” said Graeme. “Not to mention the seamless integration with my Qualtrics platform.”

Graeme participated in a 30-minute webinar to learn more about Rybbon and the features and functionality of the software platform. “The responsiveness of the Rybbon team was impressive,” remarked Graeme. With Rybbon’s user-friendly interface, Graeme was quickly guided through the process. “In no time at all I was ready to go,” exclaimed Graeme.

Although Graeme relies on sampling partners for many of the projects handled by 4C Research, the ones where incentive delivery falls on 4C Research, Rybbon takes the lead. “With Rybbon we are confident that survey respondents receive their incentives,” said Graeme.

With a diverse selection of 50+ brands including Amazon, Apple, Visa, Mastercard, and more, Rybbon provides 4C Research with the ability to delight their survey respondents with well known and desirable brands.

“We’re extremely happy with the approach Rybbon takes with digital rewards, stated Graeme. “The variety of incentive options offered is second to none!”

Goodbye Manual Effort

Incentive processing can take hours of spreadsheet time and are prone to errors. Rybbon eliminates the burden by automatically sending rewards via email. “My administrative time and costs have definitely decreased with Rybbon,” said Graeme. “I am no longer tied to a spreadsheet, manually printing checks, tracking payments, etc.”

When using Rybbon for rewards fulfillment, Graeme has seen a 5-hour reduction in administrative tasks per survey project. This figure alone is impressive, but when multiplied by the number of studies done in a year, it can amount to a significant number of days or even weeks.

Recapture your time spent processing rewards. Create a free Rybbon account today.

Rewards Processing is Now Automatic and Error Free, Reducing Time Spent by 4 Hours Per Survey.

Founded over a decade ago, StreamLinx optimizes lighting and energy retrofitting with its ground-breaking SnapCount software. To gather business insights and keep a pulse on customer satisfaction, they frequently send customer surveys. With each survey taking hours of manual effort, Derek Morsch, Digital Marketing Associate at StreamLinx, needed a way to automate and streamline the survey rewards process.

As Derek knows, it’s no secret that offering gift cards for survey completion boosts response rates, and StreamLinx wanted to use this approach to maximize the effectiveness of their survey and Net Promoter Score (NPS) programs. Already using SurveyMonkey, Derek needed an incentives solution that would seamlessly integrate with their online survey software.

Set It Up and Forget About It

“The integration is great,” exclaimed Derek. “Once it’s set up, we can basically forget about it, which has saved us a lot of time and effort!”

Because Rybbon is integrated with SurveyMonkey, gift card rewards are automatically sent to customers that complete the survey, boosting survey response rates to 35%.

Prior to Rybbon, Derek and his team spent valuable time uploading spreadsheets and email addresses, as well as manually sending gift cards to survey respondents at the end of each day.

“Rybbon saves me about 4 hours on each survey we send,” remarked Derek. “I no longer need to sort through responses for respondent names, compile the names into a spreadsheet, and upload the list to a gift card provider.”

Rybbon Helps StreamLinx Shape Their Future

StreamLinx relies on customer feedback to validate software enhancements and determine the need for new products. In addition, they send NPS surveys twice a year to help StreamLinx understand what went well and where improvements may need to be made. The hands-free Rybbon approach has allowed StreamLinx to spend time where it matters most – reflecting on responses and planning for the future. Since using Rybbon, Derek says he no longer spends time worrying about whether or not each respondent has received their gift card.

This level of customer input requires clear focus to derive insights from the survey results. “Rybbon has given me the time needed to take a step back and reflect on what we’re doing right, and what we can do to improve as an organization,” remarked Derek. “Since we like to include questions on new product offerings within our surveys, Rybbon has helped us validate responses, positively impacting our ability to shape future survey questions.”

When making business decisions based on customer survey responses, nothing is more important than receiving input from a critical mass. And to ensure customers continue to respond to surveys, gift card rewards need to be sent in real time.

With the ability to send gift cards of their choosing, StreamLinx is able to keep survey incentives fresh, further encouraging survey responses. When it comes to sending one-off gift cards, Rybbon handles it with ease. Gift cards are quickly processed and digitally sent, eliminating time consuming manual processes and ensuring customers are immediately rewarded. “Simple yet powerful,” said Derek. “Sending gift cards is now fast, easy and worry-free.”

Don’t wait. Create a free Rybbon account to see how you can add rewards to your SurveyMonkey software.

 

Market research involves a lot more than just numbers and statistics. Let’s face it, there’s simply no value in just reading a pie chart to find out that 45% of the market is aware of your product. Researchers uncover the meaning behind the data. They take a closer look to find out why people make decisions, and interpret the underlying motives behind those decisions. That’s what’s valuable, and to figure that out involves a little psychology.

In the spirit of fun, we collected some (unscientific) data at the Qualtrics X4 Summit about market researchers. And we’d love to hear what you think it means.

Market Researchers at Qualtrics X4 Summit Say They Prefer Dogs to Cats

Somewhere between the megastar keynotes (Oprah, Obama and Ashton Kutcher to name a few) and blockbuster breakout sessions, we asked market researchers at the Qualtrics X4 Summit a serious, yet playful, question:

Are you a cat person, or a dog person?

Only 20% declared they were cat people, compared to nearly 66% who said they favored canine companions.

Yes, you heard it right. Controversial? Perhaps. Decisive? Absolutely.

In addition to these two categories, nearly 14% of those polled answered ‘other.’ We can’t imagine what kind of animals they prefer. Mice? Goldfish? It’s a rabbit hole we think is best left alone (see what we did there?)

Is this a crushing blow for the legions of kitty owners out there? Why Qualtrics X4 Summit attendees preferred dogs over cats quite so conclusively, we’ll likely never know. In the U.S. as a whole, there are more pet cats than pet dogs, so it seems like the market research community may be outliers.

But like Winston Churchill famously said, “Dogs look up to us. Cats look down on us.” Maybe he was on to something

According to Psychology Today, some studies show that dog and cat people tend to have different personalities. They say:

• Dog people tend to be more extroverted
• Cat people tend to score higher for intelligence and are more intellectually curious
• Dog people may be more dominant
• Cat people maybe more sensitive and open-minded

We fall on the side of thinking it’s hog-wash, and that there are dog and cat people of all personality types. What do you think?

Market Researchers Like Amazon and are (Somewhat) Charitable

Rybbon is in the business of incentives management, so we had a $5 reward for everyone who took our survey, which allowed survey takers to experience our awesome platform first hand.

Winners could choose to either donate their prize to 5 For The Fight, a nonprofit organization created by Qualtrics that funds cancer research through $5 donations, or select from one of five popular retail gift cards. Here’s how the prizes ranked among the winners:

1. Amazon gift card
2. 5 For The Fight donation
3. Sephora gift card
4. Panera gift card
5. iTunes gift card
6. Target gift card

Surprised? We were a little.

Other Takeaways

As an event focused on breakthrough experiences, the Qualtrics X4 Summit agenda was jam packed with extraordinary activities. A Tony Hawk skate ramp exhibit, a street-style dance battle and an Imagine Dragons concert are not the norm at your run-of-the-mill tech conference.

It was a once in a lifetime opportunity to hear from some of the biggest names of our day and industry leaders about how businesses can best deliver groundbreaking experiences to their customers and employees.

Over the course of the summit, we gained a ton of insights and some incredibly valuable takeaways. Read more about our top takeaways here: Oprah and Obama Made Qualtrics X4 Summit 2019 Unforgettable — Here’s What We Learned.

Learn more about how market researchers use Rybbon’s all-in-one platform to organize and track rewards for multiple surveys and studies and eliminate the hassle and expense of manual reward administration. Get started today for free with no strings attached.

 

Clarabridge is a top customer experience management company. Clarabridge’s growth strategy includes an Account Based Marketing (ABM) program. The marketing and sales teams identify specific accounts they want to target and then focus on engaging prospects at these accounts.

The Clarabridge marketing team hosts webinars to invite prospects to learn about the benefits of using Clarabridge’s products. They needed a way to ensure his target prospects take the time to attend the webinar. The team knew that a great way to get people’s attention is to thank them for their time with a small gift, like a coffee gift card. They also wanted to make sure the gift experience made a great impression. That way, it would help the sales team engage the prospect after the webinar.  

Gourmet Coffee eGift Card Cuts Through the Noise

Clarabridge offered a $10 coffee e-gift card to prospects from target ABM accounts for attending a webinar. Offering a coffee e-gift card made the webinar invite stand out. It also boosted registrations and encouraged registrants to actually attend.

To ensure a targeted, fast, and memorable gift experience, the Clarabridge marketing team used Rybbon to integrate gifts directly into the Marketo webinar program. First, the team created their webinars on WebEx and On24. Then, they connected these platforms to Marketo. They built a gift campaign in Rybbon to reward webinar attendees with coffee e-gift cards. Customizing the gift email and the gifting page with Clarabridge’ logo, messages, and colors took only minutes.

Then, they inserted Rybbon gifts directly into their Marketo email and sent the gift email to webinar attendees from target accounts. Rybbon gifts arrive instantly from Clarabridge’s email address. As a result, recipients immediately recognize and appreciate the rewards.

What made Rybbon extra appealing is its gift tracking capability. With Rybbon, Clarabridge knows they will never waste money on unclaimed gifts. Rybbon takes care of delivery, tracking, and analyzing campaign costs—all in one place. A member of the team commented on the decision to use Rybbon.

“It was a no-brainer when we decided to use Rybbon. It is an exciting product for any lead generation team that is trying to optimize their marketing programs.”

What the marketing team loves most about Rybbon is that it’s easy to use. Rybbon provides a seamless experience by handling gift fulfillment for him. With Rybbon’s automation, the team can get back to marketing. Finally, Clarabridge can easily grab their customers’ attention and motivate them to attend webinars.

ABM with Targeted Gifts Produces Results

Clarabridge saw great results immediately with leads from target accounts that were offered the coffee e-gift cards.

“Those leads that took the offer had a 73% attendance rate, which is a huge increase compared to our average attendance rate of 40%.”

The team also posted the same offer on an industry forum. They saw a 61% attendance rate from those who registered.

As a result of the big increase in webinar attendance rates, Clarabridge is eager to use Rybbon in their lead nurturing. The team also wants to use Rybbon to create opportunities with their existing customer base through referrals.

“With Rybbon, it’s easy to make a lasting impression on our leads. We’re looking forward to use Rybbon in other ways because we know the results will be great.”

See for yourself how you can get closer to your leads, no matter what your marketing strategy, with a demo of Rybbon. We’ll send you a cup of coffee, on us!

Yapstone is an online payment processing provider that powers global marketplaces like HomeAway. With the goal of cutting out the use of paper checks, Yapstone is eager to help companies adopt its online payment platform. To incentivize adoption of online payments, Yapstone was looking to reward new customers with gift cards.

However, a key challenge to implementing such a rewards program was that the recipients lived in many European countries. Digital gift cards are often country-specific. As a result, managing a program that spans several countries can complicate things. Sending physical gifts is slow and expensive. Senders also risk losing the gifts in the mail.

Yapstone needed an easy way to reward their customers in different countries. They also wanted a way to track rewards, recipients, and expenditures. Rybbon’s digital gift management platform, combined with international virtual Visa and MasterCard prepaid cards, turned out to be exactly what Yapstone was looking for.

Global Rewards Without the Headache

To simplify their global rewards program, Yapstone chose the international virtual Visa and MasterCard, accepted in over 150 countries. Rybbon delivers these virtual prepaid cards by email, no matter where the customers are located in the world. With these flexible rewards, Yapstone customers can make a variety of purchases online or over the phone.

The ability to use a single reward for all global recipients simplifies the rewards management for Yapstone. Now, employees don’t have to spend time sending out different gifts to different countries. Rybbon made managing Yapstone’s multiple global rewards programs simple.

Saving Time and Money by Tracking Gifts Online

Next, using Rybbon allows Yapstone to manage multiple campaigns without juggling spreadsheets and wasting resources. The platform organizes multiple campaigns and makes it easy to upload many lists of recipients. It also saves time by using built-in tracking. Instead of spending employee hours manually tracking gifts, Rybbon’s built in gift tracking lets Yapstone know right away about the status of claimed and unclaimed rewards. This straight-forward tracking allows Yapstone to know how well their reward program is doing at a moment’s notice.

“With Rybbon, it is completely clear and straightforward what has happened to the gifts we send. Rybbon has reduced gift management overhead by over 80%!” says Francesca Gottardo, Marketing Manager at Yapstone.

In addition, Yapstone loves that they don’t waste money on rewards that don’t get claimed.

Francesca says, “Now we can send a gift card with the assurance that funds for any unclaimed gifts will return back to us. It takes all the risk out of sending gifts.”

Versatile Applications of Online Gift Management

After seeing how significantly using Rybbon improved their rewards program, Yapstone has found other ways to use the platform to improve their business.

For example, Yapstone uses Rybbon to reward winners at trade shows. Offering a prize at events like trade shows is an easy way to create buzz, and by using Rybbon’s platform, Yapstone is able to run these simple and effective marketing programs. Rybbon’s platform has turned online gifting into a valuable tool in Yapstone’s marketing toolbox.

“The most tangible results for us are the time saved for our team… Rybbon turned out to be the exact type of product we were looking for.” says Francesca.

See for yourself how your business can simplify gifting and rewards programs with a free demo of Rybbon. We’ll send you a cup of coffee–on us!